PUBLIC MARKS with tags études & e-commerce

Interview de Dominique LEVY SARAGOSSI, directrice du planning stratégique TNS SOFRES

the top-three most common reasons for those who book travel not to stay online to make reservations include concern over credit-card security, Web-site performance issues and limits on the actions they could take online "Consumers see the Web as a bargain basement for all kinds of retail products, yet when buying travel, they think they can negotiate a better price with an actual person," the report reads.