PUBLIC MARKS with tags fashion & webdesign

Aujourd’hui, la stratégie mondiale de Condé Nast c’est de dire, nous sommes des « brand builders » et pas un groupe de presse mais un groupe multimédia de media.

Vogue is one of the biggest, glossiest names in magazine publishing, and it’s just given its website a huge facelift. The site has grown exponentially in glamor and functionality with its latest iteration. Colors and typefaces are dramatic, images are huge, social sharing features are discreetly accessible and interaction opportunities are appropriate for this brand’s targeted users. All-in-all, it has established a better web presence for a very high-end publication.

On first glance the huge slider in the top could be mistaken for an annoying ad, taking up the entire page, but you quickly realize that this is an integral part of the site with the fantastic photography. I don’t mind that they mix ads into this area since it’s weighted toward content.

ANNA WEAVES HER WEB: Just what Anna Wintour needed: another project. On the eve of New York Fashion Week and a mere two days before her brainchild, Fashion’s Night Out — which, while ostensibly having little to do with Vogue, has more than five of the magazine’s staffers working on it full time — she is unveiling the new vogue.com.

If it seems like no expense was spared, that’s because there wasn’t. (While numbers are hard to pin down, insiders said Condé Nast has spent significantly more on the relaunch of vogue.com than it has recently on any other site.) “We’ve been given all the resources that we need,” Palmer said.