PUBLIC MARKS with tags hype & web2.0

made in berlin

flickr market share is actually tiny

artists hyped using myspace

As Alan McGee books a made-up band, Dave Simpson looks at the science of creating a buzz

Today’s Web startups are not entirely unlike their dot.com predecessors when it comes to the way they are thinking about making money. The differences for “Web 2.0″ type companies stem not from their preferred business models - models that are very similar to their dot.com counterparts - but in the forces influencing the implementation of those models.