PUBLIC MARKS with tags "long tail" & longtail

I'm Chris Anderson, the editor of Wired Magazine. I wrote The Long Tail, which first appeared in Wired in October 2004 and will become a book, published by Hyperion, in early 2006. The Long Tail is about how the mass market is turning into a million niches. The term refers to the yellow part of the sales chart at left, which shows a standard demand curve that could apply to any industry, from entertainment to services. The vertical axis is sales, the horizontal is products. The red part of the curve is the "hits", which have dominated our commercial decisions to date. The yellow part is the non-hits, or niches, which I argue in the article will prove equally important in the future now that technology has provided efficient ways to give consumers access to them thanks to the "infnite shelf-space effect" of new distribution mechanisms that break thought the bottlenecks of broadcast and traditional bricks and mortar.

Le "long tail" décrit initialement par Chris Anderson dans un <a href="ttp://francois.granger.free.fr/louvre-boite/logo3.jpg">célèbre article de Wired s'appliquait aux livres, disques, vidéo. Cet article prétend que le L.T. s'applique aussi au software, en raison de l'infini "versioning" des applications "locales" (genre Excel + mail). Il préconise de les remplacer par des modules JotsPot. On aura autant de diversité (applications personnalisées) mais sans les problèmes du "versioning", car il s'agit <i>d'applications en ligne</i>