PUBLIC MARKS with tags product & it

Successful product design manages to reveal useful functionality beyond its appealing form. No matter how excellent a design looks like, most customers aren’t likely to spend money on something they won’t be able to use. On the other hand, most people are likely to buy something useful despite the design it has.

The product we have developed is based on the concept of the green banana and is called IVY. IVY is an external hard disk which shows the content of the hard disk on its skin. When no data is stored on IVY, its skin will remain blank. When you purchase IVY, it appears to be a normal hard disk, but when you start using it by storing data, it will alter its skin visualising the content of the hard disk, using an OLED screen. The representation of the data is abstract and personal. Over time, the content of the hard disk will change and the representation of the data will change along with this. The visualisation of the data is based on Sequoia View.IVY is customization, as its appearance depends completely on your personal data. IVY also shows that manipulability is never ending as it keeps adapting itself over time. The ideal state of IVY is not yet at the beginning of use but will evolve over time.

Mark Boulton Design is a small design studio. We have a knack for producing beautiful, simple solutions for today’s web. Be it a website, a brand, a product or application, we have the expertise to provide you with a solution that will stand out in the marketplace. ‘Working with Mark Boulton Design on the design of nature.com’s publishing tools was a great pleasure. They have a very modern fresh style and are extremely responsive and easy to work with. Their designs have definitely transformed a complex and opaque system into a pleasant user experience.’ — Glennis McGregor, Web Design Manager, Nature.com Read more testimonials