18 July 2006 02:00
Event Marketing
by bluexmass
When using the words "event" and "marketing" together one must differ between two concepts with regard to their purpose. One concept is using an event as a marketing tool incorporated in the marketing mix of a destination in order to attract certain types
16 July 2006 22:00
Public relations - Wikipedia, the free encyclopedia
by bluexmass
Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management.
1
(2 marks)
