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12 August 2008 11:30

Yahoo! Search Marketing - Wikipedia, the free encyclopedia

by kuroyagi
"In February 1998, GoTo offered advertisers the option of bidding on how much they would be willing to pay to appear at the top of results in response to specific searches. The bid amount was paid by the advertiser to Goto every time a searcher clicked on a link to the advertiser's website. "

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last mark : 12/08/2008 11:32