PUBLIC MARKS from alphoenix with tag hyperlocal

The NYTCo’s local content efforts are getting a quick boost from hyperlocal newswire Fwix. In a sense, the deal with Fwix can buttress the NYTimes.com’s New York metro area blogs program, The Local, which it began last year. The deal enables the distribution of Fwix’s technology and hyperlocal content across any of NYT’s Regional Media Group properties, as well as other properties such as Boston.com and NYTimes.com. For now, the deal will center on the various small properties belonging to the NYTCo (NYSE: NYT), not the NYTimes.com itself—at least not right away. The first NYTCo paper to take advantage of Fwix’s newswire is the Press-Democrat in Santa Rosa, Ca.

I would hire a Publisher and a few salespeople. I would hire an editor and a few journalists. And then I'd go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them. I'd do a bit of original reporting on the big stories but most of what I'd do would be smart curation, with a voice, and an opinion.

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On peut, à la suite d’Alex Iskold croire en l’essor de l’information hyperlocale, parce qu’elle devrait rencontrer à la fois l’intérêt des gens et les désirs des publicitaires. Mais ce sont là, surtout pour le premier, deux arguments d’autorité, dont on ne connaît pas la réalité. Même si on peut l’appeler de nos voeux, l’expression locale en ligne est encore bien faible. L’information locale intéresse-t-elle les gens ? Et si oui, à quel niveau par rapport à d’autres centres d’intérêts ? Est-elle un besoin, est-elle un usage – et peut-elle être rentable ?