PUBLIC MARKS from amyrussell with tag nielson

Over one year ago, Eric Picard wrote an excellent article reviewing the issues with Ajax and Internet advertising standards: The current IAB impression-counting guidelines don't provide specific guidance on this topic. But they do offer general guidance on pages where advertising is automatically refreshed or reloaded. In the current audit process, every page that automatically refreshes will be treated as a unique case. The publisher must prove to the auditor that its business rules are justified. This means an immense amount of work on all sides during an audit, and decision-making criteria for every ad refresh scenario must be documented ahead of time for the auditors.