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Pay-per-click advertising is the biggest lead generation breakthrough in a long time. Thanks to its ability to narrowly target prospects, tightly manage spending and precisely measure results, PPC is one of the most efficient lead generation tools ever developed, especially for small and midsize companies. But it has a downside. Because PPC campaigns are so quick to set up and so easy to start, a business owner easily can waste thousands of dollars in a matter of weeks before learning hard (and expensive) lessons about what works and what doesn’t. Here are the most common mistakes made with PPC:

Play in the big league and get more traffic with pay-per-click advertising on Google and Yahoo!

Si le principe de spécialité peut permettre d'écarter la responsabilité pour contrefaçon des outils de recherche en cas d'utilisation abusive de mots-clés réservés par des tiers, d'autres fondements permettent de retenir leur responsabilité civile et pénale. Explications.