May 2008
More Than Half Of Yahoo's Paid Search Clicks Come From Partners
"if Yahoo's own clicks make up 45% of total paid clicks, then you should also see 45% of total converting clicks coming from Yahoo itself. Instead, you get 58% of converting clicks from Yahoo. That suggests Yahoo ads convert better than those coming from its partners."
November 2007
AdWords 日本版 公式ブログ: 新しいテキスト広告のフォーマットでコンテンツネットワークの効果アップ
"これまでユーザーはテキスト広告の背景を含め、どこでもクリックすることができましたが、今後はテキスト広告のタイトルおよび URL 部分のみクリック可能になります。"
August 2007
Online Marketing from Yahoo! Search Marketing (formerly Overture) - Traffic Quality Center
To help us build the highest quality ad network possible and combat the industry-wide issue of click fraud, today we unveil our new Traffic Quality Center.
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