23 January 2008
Online Ad: Chinese Search Engine Engagement
"しかし、オーガニック検索結果と広告を混在させているからだといっても前年比170%の伸びを記録しているBaiduの成長要因はそれだけだろうか？" よいエントリー。
12 December 2007
Top Spots in Search and Paid Listings Prove Key for Branding - Marketing Charts
"There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent,"
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