PUBLIC MARKS from realareal

Our entire world runs on Information. We need information to perform a task, to gain knowledge or to teach our future generations the importance and essence of life. Without it, we would not have a history or a future. Man needs information to either develop his own self or the society.

With Augmented Reality, one can walk through a street and find what he/she is looking for. You can look at a newspaper and have the products jump out of the paper and form holographic images that lead you straight to where the product can be found (very TOTAL RECALLIC, ain’t it?) The whole world looks like a gigantic computer screen that is screaming for information to be filled in, filtered in and used by us.

It is a very well known saying that “A picture is worth a thousand words”. Be it in advertising, product development or any other field, the visual medium has definitely brought in new ways to showcase one’s products and hence the idea of advertising through handouts was born.