October 2005
Practice: That's What We Do
The idea is "Here, maybe you'd like to try this. Here's what it does for me, here's what it might feel like when you're trying it."
Are you tired? Busy?
Whatever you're making, designing, shipping or selling, it's a Big Event for the person buying it and using it. It may be just another car/contract/widget to you, but someone is counting on it being remarkable.
September 2005
August 2005
BADSTRING
What this taught me is that getting past the “PowerPoint is so easy” objection is largely a matter of zeroing in on the specific world of your intended client. While I did some research and preparation going in, most of the material that really worked
April 2005
1
(11 marks)
