June 2005
April 2005
October 2004
Business Week Talks to Mr. Starbucks
by tsalonSchultz recently talked to BusinessWeek about the big issues confronting Starbucks
July 2004
HBS Case Study: IBM On Demand Community
by tsalonIBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. Teaching Purpose: To examine social marketing tools.
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(4 marks)