PUBLIC MARKS with tags cinemagraph & ipad

A little over a year ago, Kevin Burg and Jamie Beck mashed up fine-art photography with animated GIFs, and the "cinemagraph" was born. Since then, a cottage app-industry has sprung up around this ingenious digital art form, offering everyday folks easy tools for creating artsy animated GIFs of their own. Now a new iPad-only app called Echograph is targeting professional and "prosumer" imagemakers who want to get into the cinemagraph-making game.