PUBLIC MARKS with tags skype & marketing

in Skype and $3 billion would probably not be too much to pay. But I think the most likely purchaser of Skype would be a mobile telephone company. Since Skype service requires broadband, and broadband so far is inherently fixed, Skype threatens only incumbent FIXED phone service, not mobile service. Skype causes headaches for Verizon, but not for Verizon Wireless. So Skype would appeal most to mobile phone carriers who have no fixed telephone assets. That means no offers from SBC, BellSouth, Sprint, or Verizon, just to speak of U.S. carriers, but Skype might be supremely attractive to a Vodaphone or an NTT DoCoMo, both of which have the ability to finance such a deal effortlessly. Expect Skype to be sold, another viral marketing success sucked up by big business. Expect it to go to either a major broadband provider or, more likely, to a big mobile carrier with no fixed telephone assets. And whoever buys Skype, expect them to throw money into making the company into even more of a multinational telecom headache than it currently is. Of course, the rest of the VoIP industry loves this. If Skype is worth $3 billion, then so is Vonage and maybe Packet8. This purchase

如果按照注册用户数把MySpace和Skype算作最大的Web2.0的成功案例的话，我想我们应该注意到一个有趣的共同点：他们在起步初期都得益于和一个强大的推广渠道成为伙伴。