06 September 2007 05:00
Why you Should Brand
To Brand or Not to Brand - That is NOT the Question. by Donna Lehman Think you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are – you really have no choice. Your ...
06 September 2007 04:00
What is Branding?
Branding is not only your logo but also your business name. Great names evoke intrigue, savvy and class, and tell customers a lot about who you are. When you begin the branding process, think first about your name. Next, envision an image that works wi...
06 September 2007 02:00
Your Brand and a Trade-Show Working in Harmony
Building Brand Awareness Through Tradeshows by Susan Friedmann, CSP Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of ...
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