06 September 2007 04:00
How Many Lives Does a Brand Have?
One of the issues facing brands today and in the future is the apparent shortening of the “product life cycle.” While many brands continue to lead their markets after many years, others have short life cycles and are frequently designed with this i...
05 September 2007 22:00
Smart Branding will Help Build your Business
Build Your Business Through Brilliant Branding by: Wendy MaynardBranding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a str...
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