public marks

PUBLIC MARKS from amyrussell with tags usability & "user research"

18 January 2008 17:45

A UXD Lesson from the Gas Station

This past weekend I was up on Howell Mountain in Napa, tasting the ultra tasty wines there and taking in the gorgeous views. On the way back to SF, we stopped at a Shell gas station. It took me a good 20 minutes to gas up. Why? Lousy user experience. Let me explain.