18 July 2006 14:00
Strong Demand, and Opportunity, for Health Search Engines
About 71 percent of online consumers use search engines to find health-related information, but only 16 percent find the information they are looking for.
18 July 2006 13:00
Click Fraud Up from Last Quarter
About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports. That's up from 13.7 percent three months ago. A recent report from Outsell estimated
18 July 2006 02:00
40 Million Surfers Are Online Daily Just For Fun
Some 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time.
How to Reach American Millionaires
The most effective way to reach wealthy consumers online is through search engine results-- including paid placements. In fact, search results are the only online marketing method viewed as more effective than ineffective by wealthy consumers themselves.
Customer Reviews Really Do Impact Sales
Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight.
17 July 2006 18:00
Use of buzz marketing on the increase
In the UK, buzz marketing is on the rise. That's the key finding of a new survey from CommentUK. According to the survey, 65% of UK marketers plan on implementing a live buzz campaign in 2007. Interestingly, 85% of those marketers indicated it would be th
17 July 2006 13:00
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