18 July 2006
Advertising Advice from the "Got Milk" Man
For the Milk Processors, we have come up with a Web site that ties into wild postings we did that talk about lost cows. We suggested that the cows were abducted by aliens. Do you know what happened to this cow? Have you seen her?
17 July 2006
Summer House Draws Influencers to Spread the Word
A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes
Use of buzz marketing on the increase
In the UK, buzz marketing is on the rise. That's the key finding of a new survey from CommentUK. According to the survey, 65% of UK marketers plan on implementing a live buzz campaign in 2007. Interestingly, 85% of those marketers indicated it would be th
How to evangelize word of mouth marketing internally
1. Identify mavens, connectors and sales people; 2. Give them a home;3. Offer relevant and desirable information; 4. Evangelize like crazy; 5. Dive in and participate
16 July 2006
P&G Launches Influential Mom Network
In exchange for receiving product samples, advance product information and discounts, individual mothers will be asked to share their opinions, fill out surveys, and participate in new product trials. The expectation is that these influential moms will ta
BlogAds Says 'Design Our Logo, Please'
Rather than hire a design firm, BlogAds turned to bloggers to submit new logo designs, offering $1,000 for the winning design and $300 to the blogger whose post either referred or inspired the winner.
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