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PUBLIC MARKS from kuroyagi with tag SEMPO

October 2007

Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies

(via)

“While search marketing has long been recognized as an effective direct response vehicle, it’s been largely overlooked by CPG companies who focus on brand advertising and promotional efforts to drive in-store purchasing,”

offline purchase SEMPO P&G yahoo! search ads comscore

February 2007

The State of Search Engine Marketing 2006

Search Engine Marketing SEMPO

1 (2 marks)