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PUBLIC MARKS from kuroyagi with tags "Traffic Quality" & "search ads"

13 May 2008 14:00

More Than Half Of Yahoo's Paid Search Clicks Come From Partners

"if Yahoo's own clicks make up 45% of total paid clicks, then you should also see 45% of total converting clicks coming from Yahoo itself. Instead, you get 58% of converting clicks from Yahoo. That suggests Yahoo ads convert better than those coming from its partners."

kuroyagi's TAGS related to tag "Traffic Quality"

adwords +   google +   search ads +   yahoo! +   Yahoo! Search Marketing +