public marks

PUBLIC MARKS from kuroyagi with tags "search ads" & "Traffic Quality"

13 May 2008 14:00

More Than Half Of Yahoo's Paid Search Clicks Come From Partners

"if Yahoo's own clicks make up 45% of total paid clicks, then you should also see 45% of total converting clicks coming from Yahoo itself. Instead, you get 58% of converting clicks from Yahoo. That suggests Yahoo ads convert better than those coming from its partners."